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Evaluating Peter Thiel’s 7 Questions on Startups

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Ignite Insights
Jun 17, 2025
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Peter Thiel famously proposed seven questions in Zero to One (a book I’m recently rereading after 10 years!) that every startup must answer to succeed. These cover Engineering (tech breakthrough), Timing, Monopoly potential, People (team), Distribution, Durability, and Secret (unique insight). If a company can answer all or most of these well, Thiel arg…

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