Social virality can make your ad performance worse.
Jonathan Maxim, founder of Viral App Launch, says he has worked on about 373 app launches and helped launch TikTok in the U.S.
They discuss:
Why 14,000 downloads in one day still produced zero revenue when only about 33% registered and nobody paid.
How ten identical ads with different hooks can reveal which feature solves the sharpest pain point.
Why a ten- or twelve-feature app can signal weak positioning, and why Jonathan may tell founders to cut 80% of it.
Why viral social content can pollute retargeting audiences, while user-to-user referrals create the virality that actually compounds.
How seven-day trials and onboarding can be sequenced so users feel the product’s “magic” within three clicks.
Why generic AI launch plans produce average answers before founders have real split-testing data on their audience.
“Founder’s mindset is ultimately what determines the success of the company.”
Would you cut 80% of a product’s features if conversion data showed users could not figure it out?
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