Lifecycle marketing may soon be a half-person job.
Neha Mittal, co-founder and CEO of Just AI, previously built growth systems at Twitter that she says moved DAU 15-20%.
They discuss:
Why AI can replace sprawling lifecycle workflows built from hundreds of campaigns and if-else branches.
How AI can compress what once took four years of A/B testing into roughly one month.
Why explainability can matter more than showing customers a dashboard full of green metrics.
How lifecycle marketing can contribute 10-15% of top-line revenue, with Just AI driving another 15-20% lift on that contribution.
Why raising less money early helped Just AI focus, but waiting too long to hire became its own risk.
“We are shrinking four years worth of A/B testing to one month.”
If AI can compress a six-person lifecycle team into one role, what skill becomes more valuable, not less?
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